The Brand Kit
Logos, colors, and type. Everything you need to make memes that look expensive. Take the kit. She only appears on brand.
Logos
The marks
The wordmark and avatar mark are final SVGs, crisp at any size with no font dependencies. The avatar and share image are live. Grab whichever fits the meme.
Color
The palette
Warm daylight base, magenta and indigo doing the talking, volt yellow for the neon moments. Click any swatch to copy its hex.
Typography
The type
Outfit for volume, Inter for manners, JetBrains Mono for the receipts. All free on Google Fonts. Install Outfit locally for design tools.
Display, Outfit Black (900)
I'M THE BADDIE.
Headlines, the wordmark, big numbers. Loud on purpose.
Display, Outfit ExtraBold (800)
Baddies buy dips. Diamond hands.
Section titles, card headings, CTAs.
Body, Inter
She flies private, rides passenger, and leaves every room with more than she arrived with.
Paragraphs, captions, UI copy. Clean and legible so the attitude does the talking.
Mono, JetBrains Mono
0x0000000000000000000000000000000000000000
Contract addresses, numbers, labels, eyebrows. Anything on-chain.
Usage
The rules
Do
- Use the supplied SVGs at any size. They scale infinitely.
- Keep clear space around the marks equal to the width of the dollar sign.
- Place the marks on Baddie White, Baddie Black, or Baddie Yellow backgrounds.
- Always write the ticker with the dollar sign: $BADDIE.
- Meme freely. She loves attention.
Don't
- Don't stretch, squash, rotate, or recolor the marks.
- Don't place Baddie Pink on Hair Blue. She demands contrast.
- Don't redraw her. She's had enough work done.
- Don't add drop shadows or outlines beyond what's in the files.
- Don't use the marks to imply endorsement of another token or product.
Downloads
Take everything
Available now. The full lifestyle art set is in.